Google notice-Publishers to deposit 6 Percent Equalisation Levy
Hello,
This is to inform you that as per the Notification No. 37/ 2016: F.No. 370142/12/2016-TPL dated 27 May 2016 read with Finance Act, 2016, Government of India has levied an ‘Equalisation Levy’ on provision of online advertisement services or any other service or facility for the purpose of online advertisement by a Foreign Company provided on or after June 1, 2016 to specified customers in India. The applicable rate of the levy is 6% of value of fees for providing online advertisement or related services.
As you are aware, the terms and conditions applicable to AdWords require customers to bear any tax or Government charges on the services availed of by them.
Accordingly, with respect to invoices raised by Google for online advertisement and service for the purpose of online advertisement provided on or after 1 June 2016, you will need to deposit 6% Equalisation Levy (as applicable).
The Google Payments Team
Amount of taxes on sales comprising in turnover to be excluded while computing gross receipts for estimating net profit -…
Addition u/s 69A confirmed as alleged capital contribution by partners was deposited in bank account of assessee not in account…
Allahabad High Court grants bail to Chartered Accountant accused in a GST evasion to the tune of more than 40…
Every provision invoked casts a different sort of onus on the assessee – ITAT deleted addition u/s 69 towards bogus…
Liability under the Motor Vehicles Act can’t be decided on the grounds of sympathy alone but must be established by…
ICAI notifies Dates of CA Foundation, Intermediate and Final Exams May 2026 The Institute of Chartered Accountants of India has…