Tag: advertisement expenses

Disallowance on ad-hoc basis not justified without pointing out specific expenses being not incurred wholly and exclusively for business  In the instant case, the assessee had challenged the order passed by the CIT(A) in sustaining ad-hoc disallowance of 1/5th of the amount of expenditure incurred on account of …

Expenditure on advertisement and brand promotion allowed in the year in which incurred wholly and exclusively for the purposes of business ABCAUS Case Law Citation: ABCAUS 2907 (2019) (05) ITAT Important Case Laws Cited/relied upon by the parties Madras Industrial Investment Corporation Ltd. v. CIT 225 ITR 802 …